If you build it right, it’s going to last. I’m not just talking about how Marcel Hemp makes his clothing, but also how he runs his business. Marcel Hemp is a natural fiber clothing shop located in the downtown of Santa Barbara, California. Marcel is the real-deal artisan and has been since his store first opened in 1989. His clothing has a perennial style and organic feel that is guaranteed fair-trade, environmentally friendly–and most of all–incredibly comfortable. Live Catch Studios is most thankful to them for helping sponsor the men’s wardrobe on our recent release “Summer Rain.” Also, big shout out to Nkem @nkservinglewks for styling each artist.